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JACK CRUMBLEY 46 W. Newton St. #19, Boston, MA 02118 [email protected] 617-699-3677
Creative Director and Copywriter
Experience
12/03 – Present
Martin Randal Communications Cambridge, MA
Partner and Creative Director
www.martinrandal.com
Co-founder and creative director of agency dedicated to integrated marketing programs including positioning, branding, print and Web-based advertising, email campaigns, corporate identity and collateral systems, and trade show support. · Responsible for managing, developing and growing the agency’s client base · Oversaw the creation of successful campaigns for Liberty Mutual, Covanta Energy, The Discovery Channel, The Natural Dentist, Metabolix, Rasky Baerlein, Nelson Bach, Island Oasis, Trade Wings, and RISO.
3/98 – Present
Freelance Writer and Marketing Consultant Boston, MA
Worked independently as writer and consultant, providing copywriting services as well as marketing strategy consultation. · Clients have included Harvard Business School Publishing, Liberty Mutual, Fidelity Investments, IBM, Fifth Third Bank, Sun Life, Beer Works, Aveksa, OpenPages, and others.
8/87 – 3/98
Holland Mark Martin Boston, MA
Partner and Creative Director·
Instrumental in developing a full-service ad agency from the ground up to 120 employees and $130 million in billings. · Created campaigns in print, broadcast, and online media for Polaroid, Standard & Poor’s, NEC, Digital Equipment Corporation, Fidelity Investments, Big Sister Association of Greater Boston, and others. · Implemented systems for creative strategy development, internal creative review, client presentations, and new business pitches.
8/85 – 8/87McCann Erickson New York, NY
Account Director
Handled day-to-day management of $40 million American Express Travel account. · Oversaw launch of national print campaign to promote Hawaii tour packages. · Led successful new business pitch for Govt. of India Tourism Bureau account.
8/80 – 8/85
Guest Quarters Hotels Washington, DC
Director of Advertising
Responsible for managing $4 million print and direct mail advertising budget. · Directed launch of national TV campaigns featuring animation by R.O. Blechman and spokesperson Dick Cavett. · Developed in-house direct mail creative and production department.
Education
University of Virginia Charlottesville, VA
B.A., Anthropology, 1974
M.B.A., Colgate Darden School of Graduate Business, 1980
Other
Currently a weekly volunteer at Children’s Hospital, Boston.
