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JACK CRUMBLEY                                     46 W. Newton St. #19, Boston, MA 02118                                                                                 jackcrumbley@comcast.net   617-699-3677
Creative Director and Copywriter
                  

Experience          

12/03 – Present

Martin Randal Communications                                          Cambridge, MA
Partner and Creative Director

www.martinrandal.com

Co-founder and creative director of agency dedicated to integrated marketing programs including positioning, branding, print and Web-based advertising, email campaigns, corporate identity and collateral systems, and trade show support. ·   Responsible for managing, developing and growing the agency’s client base ·   Oversaw the creation of successful campaigns for Liberty Mutual, Covanta Energy, The Discovery Channel, The Natural Dentist, Metabolix, Rasky Baerlein, Nelson Bach, Island Oasis, Trade Wings, and RISO. 

3/98 – Present
Freelance Writer and Marketing Consultant                        
Boston, MA 
Worked independently as writer and consultant, providing copywriting services as well as marketing strategy consultation.
·   Clients have included Harvard Business School Publishing, Liberty Mutual, Fidelity Investments, IBM, Fifth Third Bank, Sun Life, Beer Works, Aveksa, OpenPages, and others.  

8/87 – 3/98
Holland Mark Martin                                                                
Boston, MA
Partner and Creative Director
·  
Instrumental in developing a full-service ad agency from the ground up to 120 employees and $130 million in billings.
·    Created campaigns in print, broadcast, and online media for Polaroid, Standard & Poor’s, NEC, Digital Equipment Corporation, Fidelity Investments, Big Sister Association of Greater Boston, and others. ·   Implemented systems for creative strategy development, internal creative review, client presentations, and new business pitches.

8/85 – 8/87McCann Erickson                                                   New York, NY
Account Director

Handled day-to-day management of $40 million American Express Travel account. ·   Oversaw launch of national print campaign to promote Hawaii tour packages. ·   Led successful new business pitch for Govt. of India Tourism Bureau account.  

8/80 – 8/85
Guest Quarters Hotels                                                           
Washington, DC
Director of Advertising

Responsible for managing $4 million print and direct mail advertising budget.
·   Directed launch of national TV campaigns featuring animation by R.O. Blechman and spokesperson Dick Cavett. ·   Developed in-house direct mail creative and production department.

Education
University of Virginia                                                             
Charlottesville, VA
B.A., Anthropology, 1974
M.B.A., Colgate Darden School of Graduate Business, 1980   

Other
Currently a weekly volunteer at Children’s Hospital, Boston.