Cambridge SoundWorks: Print Campaign

It's obvious that the fat lady never tried to sit in the balcony seats in a 19th-century opera house.

Odds are you've gone to the movies, only to find yourself behind an incorrigible talker or a beehive hairdo. Or you've taken your kids to the ballpark so they can see and hear, up close and personal, your fellow fans swearing, fighting, and smoking pot.

Especially for older types with the wherewithal to drop a bundle on a home entertainment system,  there's something to be said for not being there.